Home  / PP/18/9/4/2 - [Letter, Jack Pritchard to Frederick Fyleman, 13/12/43]

PP/18/9/4/2 - [Letter, Jack Pritchard to Frederick Fyleman, 13/12/43]

Reference code
PP/18/9/4/2
Level of description
Item
Title
[Letter, Jack Pritchard to Frederick Fyleman, 13/12/43]
Date/s
1943
Quantity & Format
2 leaves Letters (typescript)
Subject
Ideal Home Exhibition
Burlington Galleries
Penguin Books
Isokon Penguin donkey bookcase
Creator
Pritchard, John Craven,
Creator
Fyleman, Frederick.
Administrative/Biographical history
recipient
Scope and content
Encloses a letter to Mr Wyatt [not attached] and informs Fyleman that so far he cannot find all of Isokon Furniture Company's papers. He details the development of the company and its contacts in the Baltic and Scandinavia. Isokon furniture has been exhibited at the Ideal Homes Exhibition, the Burlington Galleries and as far afield as San Francisco. Within 18 months sales had reached £600 per quarter and had moved from the "snob market" into the mass market. He sets out how the arrangement with Penguin Books over the penguin donkey came about. But as soon as war began he realised the company would have to close.
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