PP/18/8/40/20 - Design and Industries Association Exhibitions

PP/18/8/40/20

Sub-sub-file

Design and Industries Association Exhibitions

1936

This sub-sub-file contains six items of correspondence from 1936 between Jack Pritchard and Graham Reid of Venesta which appear to refer to stands at DIA exhibitions. The first three, from February and March of 1936 concern Jack’s proposal for a Venesta stand, the design of which he would like to see entrusted to Walter Gropius. In the event Venesta opted for a designer recommended by John Gloag, probably Dick Russell. In the course of this correspondence Reid asked for a decision "about the Stool" (PP/18/8/40/20/2).

The other two items, from October 1936, refer to exhibitions in Bournemouth and Manchester (at Kendal Milne) in which the stands took the form of a bungalow and an "ideal flat" respectively. The Bournemouth exhibit lacked a kitchen which, Reid noted, "was bitterly missed by the majority of house-wives, many of whom, for this reason, took an unnecessarily caustic view of the exhibition" (PP/18/8/40/20/6).