Home  / PP/14/2/2/140 - [Letter, Jack Pritchard to Crofton E. Gane, 20/3/52]

PP/14/2/2/140 - [Letter, Jack Pritchard to Crofton E. Gane, 20/3/52]

Reference code
PP/14/2/2/140
Level of description
Item
Title
[Letter, Jack Pritchard to Crofton E. Gane, 20/3/52]
Date/s
1952
Quantity & Format
2 leaves Letters (typescript)
Personal name
Breuer, Marcel
Gloag, John
Jahoda, Marie
Kalderen, Rudolf
Creator
Pritchard, John Craven,
Creator
Gane, Crofton E.
Administrative/Biographical history
recipient
Scope and content
Jack Pritchard suggests Crofton Gane contact Rudolf Kalderen, Vice President of Nordiska Kompaniet, Sweden for information on advice departments. Jack Pritchard goes on to discuss a method for providing children with experience in making consumer decisions and other issues raised in his R.S.A. lecture. Jack Pritchard agrees with John Gloag's view on market research. He asks Gane to send a copy of Marie Jahoda's 1938 paper on market research and mentions that Marcel Breuer is planning a trip to London.
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